you've screamed into your phone, demanding Alexa find your online store, only for the results to be those of your competitors, or worse, nothing resembling your store.

President Trump’s announcement of sweeping global tariffs has sent shockwaves through the U.S. eCommerce sector. these tariffs, primarily targeting Chinese-made goods, aim to bring manufacturing back to American soil and reduce the country’s reliance on foreign supply chains.   but for thousands of eCommerce brands these policies are creating new and immediate challenges.

as an eCommerce founder aiming to scale, you’ve likely invested in performance marketing, influencer partnerships, and maybe even a killer packaging experience. there’s a crucial new element, however, that can quietly make or break your growth: how artificial intelligence interprets your digital identity.