social commerce isn’t just a buzzword—it’s a pivotal sales channel transforming how consumers discover and buy products online. for eCommerce founders looking to scale, this is more than an opportunity—it’s a necessity.

TikTok has created an atmosphere where eCommerce brands can drive viral product discovery, fuel organic growth, and convert real-time engagement into revenue. with growing political scrutiny and potential U.S. bans looming over TikTok’s future, however, founders are left asking: if TikTok disappears, how will i fill the void?